Wednesday, August 9, 2017

Are These Kinds Of Proof On Your Sales Page?


We all know what goes into selling a new product online

An awesome product, lots of traffic, an excellent sales page, and good conversion rates. Having the awesome product is probably the easiest part, while getting good conversion rates may be the hardest. So what will help you convert visitors into buyers?

Proof.
People want to see proof that your product is and does what you promise it will be and do. They want to know other people have used it successfully without complications. They'd also like to see, touch, and try, if possible. If they're convinced it will solve their problem(s), they'll head right over to the buy button and purchase the product.
Here, then, are some types of proof that will help prove your product is the one for them:

Testimonials
While the US government has now put some restrictions on what testimonials can say, and need to include a disclaimer noting atypical results, they are still an effective form of proof. Testimonials can be in writing with a photo, video, or audio. What types of testimonials do you like to see? I like the ones that say how the customer put the product to work for them and increased their income by xx dollars, lost xx amount of weight, or cleared up acne in xx days. These are customers who have used the product and found success so it's likely, or at least possible, other buyers will get good results too.

Case studies
These are a form of a testimonial, but more involved. A case study shows where the person was at before the purchase, how he used the product, how long the results took, and what the results were. People like the specifics, so it might also include a negative or two.

Video tour
Not only tell them about your product, take them inside. A video look around with maybe a demonstration of how to use the product will show potential customers exactly what they will be getting. If your product is an ebook, show them the table of contents and a page here and there; similar to what Amazon does with their Look Inside! feature. Show off and talk about any bonuses as well.

Flash your credentials
Are you a published author, been an expert in the field for over 10 years, been quoted in the newspaper, been interviewed by other experts in the field? Without being a show-off, weave in this kind of proof as to why you're capable of talking and teaching on this subject.

Free trial period
This is more like advanced proof and goes a long way in comforting a potential buyer's fear. Sometimes you can get the tire-kickers to buy if you get them behind the wheel for a test drive. Offer a 14 or 30 day trial and encourage them to try it out. Offer assistance during the trial period and remind them at the end of the trial to buy.

To convert readers to buyers,
You definitely need to have some proof on your sales page. Consider using video, audio, or written testimonials, case studies, a free trial period, showing your credentials, and doing a video tour of your product. And remember to test to see which type of proof converts the best with your audience.



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Tuesday, August 8, 2017

10 REAL AdSense Secrets


 

Get Rich Quick Scams Revealed


Read this article before you consider paying for a "get rich quick" program.

From: AdSense Secrets


Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying.

I've been trying to make money online for a long time

I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.

Now, I've seen a lot of "get rich quick" programs.

Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered.

I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate.

I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section. 

In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies!

Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work.

I spent some time working with those programs

And my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work.

Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying!

Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any.

I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly.

Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low!

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Monday, August 7, 2017

10 Important Questions To Ask Web Developers.


 

Before Dishing Out the Dough


Assuming you already have a fairly good idea of what you want on your web site and will more than likely be writing your own copy or having it written for you, here are 10 questions you need answered to help you create an effective web site without breaking the bank or delaying your plans.

1.  Price by project or by the hour? 

Accepting an hourly rate agreement gives you little control over costs unless you put a spending cap into effect.  If you have to exercise the spending cap, what if your site is only partially complete?  Inevitably, you will have to dish out more dough to get it finished and this is a strain you want to avoid as you start your new business.

2 .  Once the site is complete who will maintain it?

If the developer offers this service, what are the costs and turn-around time?  If you'd rather assume modification control, do they offer access to and training on editing software?

3.  What is the expected completion date for the site? 

You want to be in a position to plan ahead for the launch.  Having this information will allow you to organize your marketing efforts and prioritize all other plans that tie in to "going live".

4.  What is the payment structure?

Do they want all of the money up front?  Half now, half upon completion?  Make sure you hold back partial payment until your site is complete and you are fully satisfied with the results.

5.  Will your designer submit your site to the search engines or will this be your responsibility?

If this is your responsibility, do your homework to ensure you cover all the steps. (Keywords and META tags must be done prior to submission.)

6.  Who will be responsible for search engine optimization?

This is usually an add-on service, so find out if your developer includes it with site development, offers it at an additional cost, or if you will have to contract it out to a third party.

7.  Who will hold the master key to your site?

Make sure you do! Don't leave this critical component of your business and marketing strategy in the control of a third party.  Get all passwords and access to all data.

8.  Will your developer teach you how to read your web logs/stats so you can understand the how, what, where and why of your visitors?

9.  Has the developer designed other sites for your niche market?

10.  Has the web designer provided a portfolio, testimonials or references from others in your niche market?  Have you verified the references?

A web site is a major component of your marketing strategy and business success. Do your due diligence in selecting a web developer and don't hesitate to ask as many questions as it takes to fully understand both your and your developer's role in the process.

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Sunday, August 6, 2017

10 Effective Advertising Tips!

80% of All Advertising Is Wasted Due To This Common Mistake.

Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.

Here are a few to try NOW!

1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.

2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.

3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance Writers Newsletter.

4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.

5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.

6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.

7. Key your ads to find out which ones are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.

8. Keep records of everyone who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.

9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.

10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will
help to build your ad writing skills and confidence in your copy writing abilities.

80% of All Advertising Is Wasted Due To This Common Mistake

You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.
Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.
The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.
So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.

Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.

1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency

2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad

3. Your headline should scream how you might offer something that is unique or at least interesting

4. Your headline should point to something very specific for the reader – use facts and how to’s

Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.
Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.

Attention Getting Power Words for Your Headlines.


Look at powerful headlines and you will see that many contain one or more of the following words that sell.


Discover Easy Free New Proven Save Results Introducing
At Last Guarantee Bargain Easy Quick Sale Why How To
Just Arrived Now Announcing.


Start of by writing some headlines that clearly communicate your promise, benefit. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.
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Friday, August 4, 2017

10 POWERFUL Reasons Why You're Crazy NOT To Start A... Home Based Business In 2017

Home Based Business's

are spreading across North America and have become widely recognized as one of the most desirable business's to start for several reasons.

Just think for a minute what it would be like to work from home and never have to worry about waiting in grid lock traffic or to answer to your boss's demands.

Wouldn't that be great?

In todays fast paced world a little extra income doesn't hurt in order for the average guy or gal to get ahead in life so they can enjoy the little extra's life has to offer that there current job doesn't allow them to do.

I know from experience because that's what made me take the neccessary action steps required in order for me to enjoy the quality of life I wanted to live and provide for my family.

But, the problem that usually occurs is people need to be motivated by something or inspired in order to take action.

Well, the purpose of this article is to do exactly that, inspire you.

I'm going to cover with you the 10 main reasons why You should consider starting your known 'Home Based Business' and the benefits behind each of them.

I guarantee once you read through them you'll agree that a 'Home Based Business' might be worth considering.

With that said, let's go to reason #1.

Reason #1.

Be your own Boss.

Ever dream of being your own Boss?

Well starting a 'Home Based Business' is a step in the right direction and the best part is, you'll never have to answer to anyone else's orders, just your own.

Reason #2.

Work when you want to.

This is probably one for starting a 'Home Based Business' simply because you get to set your own schedule for what hours You want to work.

This is especially beneficial for stay at home moms who have children to tend to and need some flexibility in there work schedules.

Reason #3.

Freedom to do what you want when you want.

How's that for a reason to get started. By being your own boss and being able to schedule your own work hours you NOW have the freedom to do what you want when you want to with whom you want at anytime.

It's a great feeling to be in control of your own life and do what you want when you want.

Reason #4. No more worrying about job security.

By having you own 'Home Based Business' you never have to worry about receiving a pink slip from your boss or a "SORRY", but the company has to cut back on its employee's and You happen to be one of the one's who has to go.

Reason #5.

It doesn't interfere with your current "J.O.B.".

That's right, you don't have to quit your current J.O.B. in order to get started. You can start on a part-time basis until your able to replace your current income with the income you generate from your business.

Remember, you get to set your own hours for when you want to work your business.

Reason #6. It will make you a more confident person.

By setting out and starting your own business it'll make you a more confident person because it takes alot of confidence to start something you have no idea what the outcome might be and the risks involved, whether there financial or personal.

Reason #7. It builds a sense of pride.

Wouldn't it be great to be able to tell your friends and family or just somebody you meet that you're an entrepreneur and you run and operate your own successful 'Home Based Business'.

Pride also works as a motivator because the more successful you get the harder you'll want to work in order to achieve the goals you have set for your business.

Reason #8.

It's all for the MONEY.

MONEY is a pretty obvious reason for starting a 'Home Based Business' because Why would you otherwise start a business if you weren't planning on making any MONEY.

It also builds a sense of security for your way of life and the things you enjoy doing because the facts are... nothing for FREE. Everything has a price.

Reason #9.

You get great Tax benefits.

You heard right, you get Tax benefits with running your own 'Home Based Business' because now you're entitled to home business tax deductions.

This is a category in it's own and getting a good CPA who has experience with home based business tax returns will be essential in order for you to maximize your return for the year.

Reason #10.

Wouldn't it be great to retire early.

If your business turns out to be a SUCCESS and you invest and put your money to work for you, wouldn't it be great to retire early and do the things you've always dreamed of doing, but never had the time or money to do so.

There you have it, "10 POWERFUL Reasons Why You're Crazy NOT To Start A... Home Based Business In 2017".

Now, if those 10 reasons don't get you excited about starting a 'Home Based Business' then I have failed to inspire you.

If you need to read through them again, do so now.

These are the very reasons I contiplated before starting my home based business and in my mind are the most common.

Write down for yourself why You would want to start a 'Home Based Business', I bet you'll come up with several of the reasons I've listed above.

With that said, there's one more thing I want to mention and that is if you are seriously thinking about starting a 'Home Based Business', whether it be online or offline, make sure you put together a 'Step-By-Step' business plan on the actions you must take and make sure you start a business you enjoy doing.

Home Based Business

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