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10 Ways To Generate Highly Read Article Ideas

 

1. Participate in chat rooms related to your targeted
audience. Watch what questions people are asking
and ask others what information they're interested in.

2. Examine what information in being broadcast on
tv, news and talk shows. That information is usually
hot topics.

3. Hang out in similar message boards. People leave
questions for information they're seeking. That is a
strong indicator of subjects to write about.

4. Survey your web site visitors or current customers.
Ask them what type of articles they would like to see
published on your web site or in your e-zine.

5. Regularly check your site's guest books. People
sometimes leave questions or comments that would
help you generate high readership articles.

6. Check online bookstore's best sellers list. They're
very good resources for finding winning topics and
ideas to write about.

7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season,
things that happen years ago during that time, etc.

8. Join some related e-mail discussion lists. Explore
the question being asked and the subjects people are
discussing.

9. Relate your article to a current fad that's going
on in your specific industry. The topic is usually
interesting to your target audience.

10. Make a file of visitor or customer questions you
receive via e-mail or phone. Usually, others have the
same questions, but never ask.

 

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Driving Traffic To Your Site With YouTube

 

YouTube has had a dramatic effect on the Internet marketing landscape

Making huge changes in how marketers promote their products and services. For years, Internet marketing was confined to text-based websites with a photo or graphic and beautiful headers.

The new software that makes creating videos easy has generated millions of video sales pages and other graphic presentations that can go viral quickly. It seems like the browsing public, regardless of their choice of subjects cannot get enough of videos.

Successful marketers always know they have to stay current with the latest and greatest marketing processes if they want to continue to attract buyers. The hottest marketing tool right now is YouTube.

To take advantage of marketing with YouTube,

You first need to register for a YouTube account. If your video grabs attention and is well-done, it has a chance of going viral, which means that it will move around the Internet as people upload it and send it to their lists or it gets mentioned in forums, membership sites, newsletters and blogs.

When posting your videos on YouTube, do not upload long videos. Three to four minutes is a good length for marketing videos. Your intention is to create enough curiosity to make your viewers click on your site link at the bottom of your video.

Traffic generated from your link can mean steady income for you.

Keywords are still valuable and should be included in your video title. Do not forget the basic marketing practice of using your keywords in your first paragraph and intermittently in the rest of your presentation. What you want to do is make your videos interesting enough to have others send an email or the link to their friends and subscribers, which makes your video a viral marketing tool. The more people who click the link to your video, the better your ranking, the more Google will love you, and the more chance you have to make sales.

What should you do videos about? Remember you're a marketer - the only difference is the delivery media, in this case, YouTube videos. Instructional videos, PowerPoint presentations, your personal story about finding the solution to a problem, or your sales copy for your product are good examples.

Check out your YouTube competitors

To not only see what they are doing, but to find possible opportunities to add your video as a response to what they are posting. People will find your video and follow your links if they are interested in what you are saying or offering. Targeted traffic is pure gold.

YouTube has a couple of interesting and useful tools for you to use. One is the “Statistics and Data” section, which lists the numbers of visitors sent by other websites. You are free to copy the tags popular sites use to keep their videos and websites popular. Use them in your videos to improve your listings.

Keep in mind these facts about YouTube’s popularity and don't dismiss the site’s power as a marketing tool without giving it a try yourself. YouTube has monthly visitors that number way over several million each month. Almost 100,000 new videos are uploaded each day and your possible customers generate hundreds of million clicks on a daily basis. Those numbers alone should get you to start your video marketing immediately.

 

 

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Are These Kinds Of Proof On Your Sales Page?

We all know what goes into selling a new product online

An awesome product, lots of traffic, an excellent sales page, and good conversion rates. Having the awesome product is probably the easiest part, while getting good conversion rates may be the hardest. So what will help you convert visitors into buyers?

Proof.
People want to see proof that your product is and does what you promise it will be and do. They want to know other people have used it successfully without complications. They'd also like to see, touch, and try, if possible. If they're convinced it will solve their problem(s), they'll head right over to the buy button and purchase the product.
Here, then, are some types of proof that will help prove your product is the one for them:

Testimonials
While the US government has now put some restrictions on what testimonials can say, and need to include a disclaimer noting atypical results, they are still an effective form of proof. Testimonials can be in writing with a photo, video, or audio. What types of testimonials do you like to see? I like the ones that say how the customer put the product to work for them and increased their income by xx dollars, lost xx amount of weight, or cleared up acne in xx days. These are customers who have used the product and found success so it's likely, or at least possible, other buyers will get good results too.

Case studies
These are a form of a testimonial, but more involved. A case study shows where the person was at before the purchase, how he used the product, how long the results took, and what the results were. People like the specifics, so it might also include a negative or two.

Video tour
Not only tell them about your product, take them inside. A video look around with maybe a demonstration of how to use the product will show potential customers exactly what they will be getting. If your product is an ebook, show them the table of contents and a page here and there; similar to what Amazon does with their Look Inside! feature. Show off and talk about any bonuses as well.

Flash your credentials
Are you a published author, been an expert in the field for over 10 years, been quoted in the newspaper, been interviewed by other experts in the field? Without being a show-off, weave in this kind of proof as to why you're capable of talking and teaching on this subject.

Free trial period
This is more like advanced proof and goes a long way in comforting a potential buyer's fear. Sometimes you can get the tire-kickers to buy if you get them behind the wheel for a test drive. Offer a 14 or 30 day trial and encourage them to try it out. Offer assistance during the trial period and remind them at the end of the trial to buy.

To convert readers to buyers,
You definitely need to have some proof on your sales page. Consider using video, audio, or written testimonials, case studies, a free trial period, showing your credentials, and doing a video tour of your product. And remember to test to see which type of proof converts the best with your audience.

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10 Effective Advertising Tips!

80% of All Advertising Is Wasted Due To This Common Mistake.

Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.

Here are a few to try NOW!

1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.

2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.

3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance Writers Newsletter.

4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.

5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.

6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.

7. Key your ads to find out which ones are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.

8. Keep records of everyone who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.

9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.

10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will
help to build your ad writing skills and confidence in your copy writing abilities.

80% of All Advertising Is Wasted Due To This Common Mistake

You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.
Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.
The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.
So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.

Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.

1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency

2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad

3. Your headline should scream how you might offer something that is unique or at least interesting

4. Your headline should point to something very specific for the reader – use facts and how to’s

Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.
Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.

Attention Getting Power Words for Your Headlines.

Look at powerful headlines and you will see that many contain one or more of the following words that sell.

Discover Easy Free New Proven Save Results Introducing
At Last Guarantee Bargain Easy Quick Sale Why How To
Just Arrived Now Announcing.

Start of by writing some headlines that clearly communicate your promise, benefit. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.

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10 Setup Secrets For Your Home Based Business - Ten Of Them!

Secrets For Your Home Based Business

Setting up a home based business doesn't have to be intimidating, expensive or time consuming. When you decide to make your living working from home, you simply need to go through a basic set up process to ensure you are ready.

Here are the steps for setting up your home business for success:

1. Attitude

- The key to your business success is your attitude.

- Treat your business like a business.

This is critical whether you are working part-time or full-time.

For example, the mom who works from home around her family. She always puts her family first, at the same time developing her business. She says, "I may work part-time, but I have a full-time attitude." To put another way, "Have a hobby attitude, get a hobby income, have a business attitude get a business income."

You can be successful working part-time and you can be successful working full-time but it is unlikely that you will be successful just working in your "spare time".

2. Describe Your Business

Be able to describe your business concisely; a powerful one or two sentence description that someone can repeat in describing your business to others.

A unique and memorable tag line can also be invaluable for promoting your business. This is often referred to as your "elevator pitch" or "audio logo". Think about it, if you ask someone about their business and they describe it as         "a errr, well, I kind of take care of, you know, well in as much as..." would you be impressed? Would you think that you should really hire that person? It's much better to be able to speak briefly, confidently and memorably about your business and what makes it unique.

3. Know Your Product or Service

Once you have chosen the product or service to sell you need to know your product intimately. If you are selling e-books for example, then know the content and its value. If you are selling software then use it and know it "inside out".

You will develop a reputation of providing quality information and because of your product knowledge, you can become the preferred supplier.

If it is not practical to use certain products (for example a woman may choose to sell man's shoes or vice versa) then you won't be using the product, however you can still know the benefits and features of the product intimately.

4. Get a Domain Name

Welcome to the twenty first century, you need a domain name for your business! You'll need an account with a reputable hosting company who will provide a "space" on the web for your domain name and site. The fees can be as low as $4.95 per month and go up from there. If you do not have any knowledge of HTML there are hosting companies that provide "site builder" software via the web. This can be a great option but be sure you like the application before you plunk down your money as you will probably be using it a lot!

5. Email

Once you have your own domain you will have one or more email accounts for that domain. This can assist in the promotion of your business and promotes a more professional business image.

Using email smartly can help you in the task of organizing your business communications. For example, sales can arrive via sales@your-company.com, support and help requests via support@your-company.com and so on.

By setting up some basic rules in any email program you can have the mail conveniently sorted into folders for you as soon as it arrives.

6. Payment Processing

You will probably need a way to process credit cards. You could use services such as:

- PayPal https://www.paypal.com

- StormPay http://www.stormpay.com

- 2 Checkout http://www.2checkout.com

- Clickbank http://www.clickbank.com

Paypal now has a Pro level of service that includes a virtual terminal, helping to keep the costs low. Once your business picks up you may need to look into your own merchant account for credit card transactions but any of the sites listed will certainly get you started and may be all you need for the life of your business.

7. Computer Protection

Your computer is the lifeline to your business dealings and must be protected including the data that is stored. You will need a virus scanner, personal firewall, anti-spyware and anti-adware and preferably an email scanner with the ability to delete suspect of spam email from the server before it is downloaded to your computer.

Some suggestions are:

- AVG Anti-Virus: http://www.grisoft.com (free version available)

- Spybot S&D: http://www.safer-networking.org

- Microsoft Anti-Spyware: www.microsoft.com/athome/security/spyware/software/default.mspx

- Adaware: http://www.lavasoft.com/

- Mailwasher Email Scanner: http://www.mailwasher.net

A good all-round selection is one of the Norton products as they are kept up to date and have many if not all the features mentioned.

8. Working Environment

Getting organized is highly important, to ensure that you complete projects on time but also pay your bills on time and even bill your clients on time!

Having a working environment that help rather than hinders you work is also highly important. It can be tough but you need to establish a definite workspace for both yourself and any other people that are around.

- A space that you can call your own, free from distractions for your scheduled time.

- A comfortable chair and organized desk.

- Stationery supplies as required.

- Ensure you have a good computer monitor if you will be staring at it for long periods of time.

- Consider the value of a broadband connection. Your time is valuable and a broadband connection can allow you to get more done in a given time frame.

9. Administration

Use good record keeping practices... please!

You may need to consult a tax advisor who can let you know about the best way to set up your financial records and what records need to be kept. Your advisor can recommend record keeping systems and software may simplify this aspect of your business.

Additionally you can obtain advice on the best arrangement for your bank accounts. You will most likely be advised to have a separate account. Many banks now offer free checking for small business so do your research in to the options available to you.

Keep track of your various logins, usernames and passwords. This can be quite a big deal once your have a number of business resources online.

There are other useful tools for this also from a simple paper notebook to free and commercial password keepers. One popular solution is PasswordSafe.com. They provide a free web based service for storing username / passwords so you can access them from anywhere with an internet connection. They've been around since 1998 so the service is both trustworthy and reliable.

10. Schedule

Develop a schedule that works for you, your family and your business.

When you mark off a block of time for work, then use that time for work. Equally important is to schedule time for your other commitments - family time, self-education (reading, listening and viewing), "health time" (exercise, cooking and eating), and leisure time. During these other times don't work. Remember, one of the reasons to work from home is to spend more time with your family and you don't want your working at home time to consume your family time.

You are working for yourself and your schedule (by your choice) is your "boss". When you have people calling you or dropping around unexpectedly or maybe out-of-town visitors may want to catch up with you then you need to make a choice. Are you committed to your own business success? What will be your choice in these situations? Only you can decide what is important to you.

In a family environment you may need to negotiate with your family and have your business time agreed upon, during which you will not be interrupted. Put this schedule prominently somewhere so all family members are aware of your work schedule.

These are the ten basics of working at home. Some of these items may change a little depending on the type of business you choose but in essence, this is it.

A home based business can be the most fun, most rewarding experience of your adult life as long as you realize there are a few simple rules to keeping everything on track along the way.

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150,000 Subscriber's Globally

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and Thank You Money Liner's

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